Turning Adversity into Advantage

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作者: Laura Huang
出版社: Portfolio
副标题: Turning Adversity into Advantage
出版年: 2020-1-28
页数: 272
装帧: Hardcover
ISBN: 9780525540816

书名：Edge 作者：LauraHuang 出版社：Portfolio 译者： 出版日期：2020-1-28 页数：272 ISBN：9780525540816

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书籍简介：

LauraHuang,apreeminentHarvardBusinessSchoolprofessor,showsthatsuccessisaboutgaininganedge:thatelusivequalitythatgivesyouanupperhandandattractsattentionandsupport.Somepeopleseemtonaturallyhaveit.Now,Huangteachestherestofushowtocreateourownfromthechallengesandbiaseswethinkholdusback,andturningthemtoworkinourfavor.

Howdoyoufindacompetitiveedgewhentheobstaclesfeelinsurmountable?Howdoyougetpeopletotakeyouseriouslywhenthey'repredisposednotto,andperhapshavealreadywrittenyouoff?

LauraHuanghascomeupagainstthatproblemmanytimes--andsohasanyonewho'severfeltoutofplaceorunderestimated.Manyofussitbackquietly,hopingthatourhardworkandeffortwillspeakforitself.Orwetrytoforceourselvesintothemoldofwhowethinkis"successful,"stiflingthecreativityandcharmthatmakesusuniqueandmemorable.

InEdge,Huangoffersadifferentapproach.Shearguesthatsuccessisrarelyjustaboutthequalityofourideas,credentials,andskills,oroureffort.Instead,achievingsuccesshingesonhowwellweshapeothers'perceptions--ofourstrengths,certainly,butalsoourflaws.It'saboutcreatingourownedgebyconfrontingthefactorsthatseemlikeshortcomingsandturningthemintoassetsthatmakeotherstakenotice.

Huangdrawsfromheraward-winningresearchonentrepreneurialintuition,persuasion,andimplicitdecision-making,toimpartherprofoundfindingsandsharestoriesofpreviously-overlookedOlympians,assistants-turned-executives,andflailingcompaniesthatmademomentousturnarounds.Throughherdeeply-researchedframework,Huangshowshowwecanturnweaknessesintostrengthsandcreateanedgeinanysituation.Sheexplainshowanentrepreneurscoredamassiveinvestmentdespiteinitiallybeingdisparagedforhisforeignaccent,andhowafirst-timepoliticalcandidateovercamevoters'doubtsabouthisphysicaldisabilities.

Edgeshowsthatsuccessisaboutknowingwhoyouareandusingthatknowledgeunapologeticallyandstrategically.Thisbookwillteachyouhowtofindyouruniqueedgeandkeepitsharp.